Adding hashtags to your story is a great way to give your content an added chance to be discovered by new audiences. You can add as many as 10 hashtags to each Instagram story, including 1 clickable hashtag sticker. For example, if you have a branded hashtag for your business , you can invite your followers to also follow your unique hashtag.
It doubles your chances of engagement! For example, Sezane hosts a weekly giveaway and encourages their community to share photos with SezaneLovers to enter. Create a contest where your followers upload photos on Instagram and tag their posts with your branded hashtag. Last but not least, our final tip is to avoid using banned hashtags on your Instagram posts. You can view a list of banned Instagram hashtags here. Instagram hashtags can be a powerful tool for discovery when used properly — but they can also look spammy and damage your brand perception when used incorrectly.
The short answer? As often as possible! While some experts like Alex Tooby recommend using the maximum number of hashtags allowed, because it gives you more opportunities to be discovered, others recommend using just If you can find 30 super-relevant hashtags to add to each post, then you should definitely go for it. Instead, try looking for ultra-niche community hashtags that are specifically relevant to the content you post.
Some may be specifically for small businesses, while others might be about fashion and e-commerce. The key is to collect and categorize them so that when they are used in a post, you can easily tell which pulls in the most engagement on your post.
The first step to getting other users to share your branded hashtag is to use it yourself. According to Instagram , you can add hashtags to either the post caption or the comments. If you prefer a tidier caption, you can also add line breaks between the main part of your caption and the hashtags.
This will keep your hashtags neatly tucked away, so you can maintain a beautiful streamlined aesthetic:. Using Instagram hashtags strategically is a great way to connect with customers, find content created about you by your followers, and build long-term relationships with influential partners!
Ready to get moving with your Instagram marketing strategy? Later makes it easy for you to plan, manage, and schedule your Instagram posts! You can follow his day-to-day on Instagram benjaminchacs. Category Instagram. By Jillian Warren. By Benjamin Chacon. By Monique Thomas. The Ultimate Guide to Instagram Hashtags in Ready to learn how to use Instagram hashtags strategically? We bet you are!
Privacy Policy Terms of Use. Instagram is not going to tell us exactly what they do, and things can change. But when I was testing it, it was within 24 hours, and the same exact group of hashtags.
Amazingly Informative post! I will be linking to this in my upcoming post on hashtags: thanks for all of the insight! I recently made a post and unknowingly included a hashtag that was banned. I removed the banned hashtag immediately. How long does my post stay shadowbanned? Or was there no point in removing the hashtag because the post has already been flagged? I think it was wise to remove a banned tag. Thank you for your valuable tips!
I am a novice IGer with posts that were purely personal and had no idea about all these technicalities. Now that I am thinking of having a business acct, I feel this will be of great help. I will follow you on IG for updates. So thanks once again for doing the hard work for us that makes ours easier.
Hi Louise, thanks for sharing your very valuable tips and explicit explanations. Your site is one of the best I have read. Great job. Thank you very much! Louise writes an excellent article on maximising the hashtag option with Instagram. A broad range of expertise and a very helpful tool in growing and engaging your social media audience. Hello U say repeated use of the same hashtag group within 24 hours can cause shadowban, but i want to post a single large picture in 6 pieces, how do i avoid hashtag grouping but still use most of the ones i need in all of the post Please help.
Just what you said, use most of the same but change some. Thanks for the heads up. The banned tags list is always changing so you might have just caught it at the wrong moment, but I will definitely check. Where can I find it? The study was done by TrackMaven but is no longer posted online. You might be able to get it by providing your name and email at this link. That is the correct link to download the study. So, take it as you will. You are correct, and I would use newer data if I could find any.
If you know of a recent study please pass it along! Is there anywhere else on your page where I can get the guide? The link to download is not working for me. Thank you! Sorry about that! If you could just return to the page and fill out the form. I love all of your content. Thank you so much for writing such great advice. I am trying to download the guide, but the link is not working. I would love to get my hands on it. Thanks again! Great stuff…. The idea of saving groups of hashtags and having them ready to go is great, but is there a danger in using the same groups of saved hashtags over and over?
Does that cause IG to shadowban you or see you as a bot? Keep several groups. Thank you so much. Now I know I should have 11 hashtags. Thank you. I like the helpful info you provide on your articles. I will bookmark your blog and take a look at again right here regularly. I am reasonably certain I will be informed a lot of new stuff proper here! Good luck for the following! You mentioned keeping a list of 30 hashtags you use, with different types of posts. Is there any data that shows if people are more likely to click on the first hashtag as apposed to one in the middle of the pack of 30?
For example, if you have a hashtag you want people to click on, is there any data that shows you should place it in the beginning of the list as apposed to the end of the list? There are several different types of hashtags that brands should know about. Each has its own benefit and application. The former is the one that probably already exists for your brand.
The latter two will need to be created and used by you. Product hashtags tend to combine your brand name and the product name. This way, you can track posts not just by your overall brand but to specific products. Creating a hashtag for your brand is simple and can easily carry over into your other social media platforms. For EcoTools, their branded hashtag is their name. To encourage the use of it, the company put the hashtag into their Instagram bio and paired it with a call to action.
Usually, these involve the brand running a regular campaign and adding a hashtag to it in a caption or in the corner of the post. One example of a campaign hashtag is the jungalowxtarget one used to promote their recent collaboration. For all posts related to this campaign, both Target and Jungalow will use the unique hashtag. After the collection is available to purchase, customers will also use the hashtag to document their sightings and purchases.
To find yours, head to some popular community and industry influencer posts and check out their hashtags. Many of these hashtags are simple. The hashtags that are easy to think up are usually the most used. For craft beer enthusiasts, several exist: craftbeercommunity, craftbeergeek and craftbeerenthusaist are just a few of them.
As you can see, all three of these are pretty straightforward and natural to think up, and include in posts for relevant brands. Location hashtags are pretty self-explanatory. Most brands are based somewhere and if you have a physical location, this is even more useful for you. One example is the above dmvfoodie. The posts tagged with these are relevant for anyone searching for food recommendations or users in the DC metro area. Have you ever seen a post about a national food day and wondered who the heck comes up with them?
So when a day comes by that matches with your business, why not join in? For example, International Sushi Day is on June 18, and on Instagram, the hashtag has over 18k posts. Maybe you work with or are friends with a local sushi business. Feature them in a post to help promote them. To make planning content for these easier, add them to your social media calendar. These hashtags start with the day of the week and then follow up with the topic.
There are generalized ones such as MondayMotivation and ThrowbackThursday. Nearly any brand can take part in these, and there are plenty of niche topics covered. These hashtags cover more interest-based topics and also happen to be daily. For example, on MonsteraMonday, plant lovers post a photo of their monstera plants.
This type of hashtag is one of the more difficult ones to post since it involves keeping tabs on the latest and knowing how to apply them to your brand. For example, the image of Bernie Sanders sitting in a chair with mittens and a face mask on became an instant meme.
The image was superimposed nearly everywhere imaginable by both individuals and brands alike. But, like memes and trends are, it was short-lived. If you caught on early and participated, then you were able to reap the benefits of jumping on the trend.
You may need to up your trendspotting skills for social media to get the most out of jumping on memes and trends in a timely and brand-relevant way that resonates. These take a little more humor and are not often used by brands.
Ironic or commentary hashtags are tied to the caption and usually at the end of it.
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