It allows marketers to target their products and offerings to consumers more precisely and cheaply than ever before. Companies are investing in digital marketing and transformation to increase efficiency and grow their business. They need marketers with specialized skills who can create targeted, data-driven and multi-channel marketing initiatives.
As a result, a new graduate entering into the marketing profession is expected to have foundational skills in these areas. If it was ever the case that an entrepreneur could succeed by merely pursuing a great idea, those days are long gone. If you are, or aim to be, one of these business owners, you also need to understand an unmet consumer desire, translate that understanding into a product or service, and then craft a compelling offering that meets the consumer on their terms.
Entrepreneurs with marketing degrees are able to effectively brand their business, promote their products and services, and reach the right customers. Undergraduate degrees in marketing also provide a broad-base of business knowledge, which often includes a business core of accounting, finance and management. These essential business skills will help you start, run and manage your business as it grows.
Even in today's labor market, with unemployment at or near historic lows, a college degree—bachelor's or master's—is often considered the minimum requirement. Perhaps even more important than getting a job, a college degree can significantly improve the speed and the extent to which an individual can progress through a career.
That ease of entry and ability to progress equate to higher pay and better opportunities. We see advertising and promotional activities all around us. Some of what we see we like, others we don't. That perception, along with the creative, interesting, fast-paced nature of the profession make marketing attractive to both those who are degree-qualified and those who aren't. Yet, marketing is a profession that, like any other, requires more than a perceived knack for one aspect.
Successful entrants into the field are expected to have, at minimum, a broad-based subject area knowledge. Preferably, that general knowledge will be supplemented with a deep knowledge in a particular sub-topic. Ideally, that knowledge can be demonstrated through a portfolio of projects or work experience.
An applicant with that sort of knowledge and preparation will be the first to get considered, the first to get hired, and the first to get promoted. Either way, getting a marketing degree can help you change careers seamlessly and put you on the path to advancement within your new career. Below, you'll find more information about the job duties, earning potential, and projected job growth rates for common marketing degree jobs. In addition to these marketing careers, graduates can pursue opportunities in event planning, project management, media planning, and search engine optimization.
Advertising, promotions, and marketing managers develop and implement promotional strategies for their organizations. They identify trends in consumer demand, make suggestions for the development of new products, and create pricing strategies to maximize profits. They also identify new markets for their organizations. Sales managers oversee a team of sales professionals. They develop policies for the sales team, set goals, and analyze data to find opportunities for improvement.
Sales managers also create training and reward programs for their sales teams. Public relations and fundraising managers oversee an organization's public image and its fundraising strategies. They manage a team of specialists, set public relations or fundraising goals, and report to top executives on the progress and outcomes of their campaigns. Top executives create long-term development strategies for their organizations.
Top executives work with other executives and managers to identify areas for growth and to implement new policies. Sales engineers market scientific or technological products directly to businesses. They explain how products and services work, recommend upgrades, and help research new products. Technical writers create documents to help users operate technical equipment or understand technical information.
They may create instruction manuals and guides for consumers or write technical documents for internal use within an organization. Market research analysts collect and analyze data to determine consumer demand for products, potential sales for a new service, and pricing strategies. They measure interest in new products and help companies increase their market shares. Public relations specialists are in charge of brand image for their employers. They develop a public relations strategy, manage social media programs, and write media releases to build positive public perception of their organization.
Prospective marketing majors should research accreditation before applying to marketing programs. Regionally accredited schools meet high standards for educational excellence. Many employers only hire graduates with accredited marketing degrees, and professional certifications may also require an accredited degree. Marketing refers to the many activities involved with promoting the buying and selling of goods and services. Marketing professionals analyze the needs and wants of markets and consumer groups and develop campaigns to meet those consumer requests on behalf of their organization.
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below. Earning an on-campus or online bachelor's degree in marketing prepares graduates to enter an in-demand field.
Both of these growth rates are well above the projected growth rate for all occupations in the U. Additionally, the business and financial careers that marketing graduates can pursue also provide strong salaries. Graduates with a degree in marketing can qualify for these careers because of their diverse skill sets and widely applicable training.
Marketing students develop flexible analytical, communication, and critical thinking skills that they can apply in many different professions.
They also acquire specific business skills and knowledge, such as an understanding of management and market processes. Each marketing program features a unique curriculum, but many take a similar approach to core training. For example, most programs require courses in business foundations and marketing fundamentals. Many programs also offer concentrations that allow learners to specialize in certain subfields.
The following section describes a few common courses that students might encounter while pursuing a degree in marketing. Marketing and business statistics courses teach students how to analyze and use data to improve decision-making processes. Coursework covers the major theoretical concepts in the field, along with many tools and methods used by professionals. Market research courses examine how to gather and analyze information from various markets to inform decisions and manage risks.
Students learn to create samples and interpret data to glean useful information. They also learn how to better understand consumer groups. Marketing strategy courses explore how professionals develop promotional strategies to address specific problems or opportunities in a market. Students learn to develop plans, implement strategies, and monitor and analyze campaign successes. If you do not have any credits done, you will spend an average of four years in a full-time program earning your degree.
If you study only part-time, it could take five to six years to earn a degree depending on your course load. Studying for any type of degree can be challenging, no matter what platform you choose to study on.
If you are trying to pick an online program, you be sure to verify the accreditation status of the school. After you compare each online program to find only the most reputable options, you can then decide if you want to spend time as a full-time or a part-time student so that you know how long it takes to get a marketing degree online.
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