According to its report report yet to be released , there were 22, spas in the U. ISPA also commissioned surveys on the impact of COVID including consumer attitudes towards spas, anticipated spa spending and how people felt about visiting a spa. Elena Zinchenko, president of the Leading Spas of Canada and spa director at Ten Spa in Winnipeg, said in a telephone interview that a Canadian spa survey is a priority in More spas may be a casualty when Toronto, which is home to the highest concentration of spas, went into a lockdown November 23rd for 28 days, and again in January The period leading up to the holidays is usually one of the busiest and most profitable.
The financial ramifications of continued lockdowns could be the nail in the coffin for some spas. Massage therapists — missing in action? Many spa owners are finding it challenging getting their therapists to return to work and if they do, it may be for fewer hours. One reason is needing to be home to take care of children or other vulnerable family members.
Others prefer to receive federal support programs like CERB, which has morphed into the Canada Recovery Benefit; and some therapists state safety concerns for not returning. At the time the pandemic broke, she was managing a Cayman Islands resort spa before returning to Canada in the summer after the resort had to shut down due to COVID and travel bans. Since returning to Canada, she has not given or received a massage. In September, she enrolled in a Bachelor of Hospitality and Tourism Management program at Algonquin College to pursue a career in tourism that would utilize her past management and spa experience.
Already there is a shortage of qualified therapists, and the pandemic has only exacerbated the problem. Small operation, bigger challenges Solo operations or smaller spas are especially vulnerable in surviving the pandemic. Kristina Smith, who began offering esthetic services through her Ottawa-based Simple Aura Spa in the summer of , is proud of the fact no positive COVID cases have been traced back to her spa.
Nail files and other esthetic-related items are also in high demand and short supply, she says. Nothing could have prepared her for this past year.
Wahono has had to cut back drastically on what services she can offer guests. Billing itself as the only authentic Javanese spa in North America, the boutique spa has five treatment rooms and one couples room. The hot tub and sauna are closed and the spa can only offer massage services. Whistler, being a very popular destination with domestic and international travellers, has felt the pandemic pain. Drops in guest hotel bookings resulted in a total shift on how they market.
Through this pandemic, Wahono has had to discount prices percent on massage services. A spa veteran running businesses in Canada and the U. Sixty per cent were employed as full-time workers, 25 per cent part-time and 15 per cent on contract. Spa employee payroll claims 39 per cent of spa industry revenues. In there were an estimated Commercial real estate benefits too — the spa industry occupies approximately eight million square feet of indoor space.
The spa industry has grown 17 per cent annually on average, with a cumulative growth of per cent from to March In , per spa revenues grew 12 per cent, with an increase in the spa workforce at a moderate four per cent.
However, total industry employment increased by 20 per cent from to The industry saw a 20 per cent increase in spa visits between and , but this may be accounted for by the 20 per cent increase in number of new spas opening. Spa size is expanding as the total indoor square footage of spas increased by 28 per cent between and compared to a 14 per cent increase the prior year.
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