I wanted to help businesses understand why organic search was important to their long-term success and show them how to harness it for better customer engagement, more informed business and product strategy—and introduce them to a whole new world of customers who they may have been missing.
Thus, the idea for this book was born. SEO metrics that matter and actionable insights for improving qualified traffic from unpaid search. Uncover "not provided" data, better understand your audiences, and monitor SEO and engagement metrics.
Learn More. I write and speak about the search engine industry and searcher behavior and help companies with online strategy and audience engagement. I'm fascinated by our searching culture and how it's shifted the way we seek out and consume information.
In , I wrote Marketing in the Age of Google , which I updated and released as a second edition in I used to work at Google, where I built Webmaster Central and helped launch sitemaps.
Now I'm CEO of Keylime Toolbox , software that generates online performance insights from Google Webmaster Tools, web analytics, and server logs for organizations of all sizes.
In terms of supporting farms, I am focused on identifying the immediate needs of the rural community and matching those needs with the immediate gives from the tech community. My goal is to align the need and the give to drive the largest impact. Just getting these businesses on the map can bring explosive business growth. Likewise, people could miss out on a great solution that rural companies can provide.
There are two large challenges I see. First and foremost, Get Your Farm Online wants to find people that have the need and want to get online and help them do that. That way, the community can make a decision based on all their options. Across the US, there are public libraries and central hubs where trainings can be hosted. This is community work. A metaphor is Thanksgiving, which is really about people coming together. This is a good book for CMOs, online marketing professionals, agency personnel, and anyone that touches marketing strategy.
Vanessa provides a good introduction to search marketing and its place within an integrated marketing strategy. Her approach is really an excellent framework for marketing, rather than just online or search marketing.
Of particular interest are the sections that cover the use of free search data for marketing research. Marketing in the Age of Google is required reading for our consultants at Compendium.
Society for Technical Communication Quarterly Review. It is an excellent read for anyone interested or involved in building a business case for search strategies… She redirects your focus to the bridge that connects a Web site, SEO activities, and business strategies with customers. She then catapults you into an overlooked approach to search….
The statistics and charts come fast and furious, and largely laid out like a Power Point presentation. This is probably the volume to start your query on how to make Google work for you. The Strategy Web. If your company has the consumer approach understanding the needs, desires and motivation why consumers go online to evaluate products and services, then the book is a must read.
Vanessa is different because she understands how Google search works from inside out and how it will evolve to better serve the needs of its users.
This great book discusses Google and how it has not only changed the search engine game, but the marketing research game as well. While there were too many great points and anecdotes to discuss every last one….
Business Insider. I had the opportunity to attend a conference focused on using the web to market your business. We heard from leaders of popular social media platforms as well as from Google, Google Adwords, and Bing… here is a list of the books recommended by the presenters in the order in which they were mentioned. This is highly informative, strategic overview of search written for executives who need to understand the business impact of search without unnecessary detail about the mechanics… Beyond making the business case for search, Fox explains—in high-level, non-nerdy terms—how to implement a search strategy, how to get your business strategy and SEO technology in sync, how to separate actionable information from the mass of search and web traffic data generated by analytics tools, how social media marketing affects search results, and key search trends on the horizon.
It has become the most dominant force in human culture.
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